Interviews with Consumers - 714 Words

Consumer Interviews Consumers from each of the three age groups of 18 25 year olds, 26 45 years old, and 45 years or above were interviewed over the last week with regard to their purchasing online. The goal of the interviews was to understand what they purchase more of line, books or software. Including in these discussions where which websites they are the most brand-loyal to, what types of games and books they purchased, and how they made trade-offs of going into a bricks and mortar store versus buying online. One mentioned that they appreciated how WalMart is making it possible to purchase online and go into the store and pick up the game they had ordered. Interview with an 18 year old student The young woman interviewed is starting her first year of college, and is in her first semester right now. She speaks of time as more valuable than money, and seeks to find ways to get more done in less time. She shops on Amazon for both books she needs for class and also for books she reads for entertainment and personal growth. Shes not purchased a hardcover book from Amazon in over a year, as the Kindle she has is more agile and easier to carry around from class to class. Amazons expertise in creating an exceptional shopping experience for book buyers has led to their electronic titles outselling their print-based versions for the first time in 2011 (Kumar, Eidem, Diana, 2012). As the books are delivered electronically and in real-time she doesnt have to contend withShow MoreRelatedHealth Care Consumer Interview : The Elderly1556 Words   |  7 PagesHealth Care Consumer Interview In a health care system beset by inequality, excessive spending, and average outcomes, one segment of the population in particular presents a variety of problems and opportunities that need to be addressed: the elderly. Individuals over the age of sixty-five in the United States utilize a disproportionate share of medical services compared to the rest of the population, and the growth of this demographic means that any concerns associated with it will only continueRead More2.7 Summary It would appear that fast fashion has had a detrimental effect on the role of the self1200 Words   |  5 Pagesperhaps lessened consumers’ levels of attachment to items; this will be a point of research within this dissertation as convincing consumers to value their clothing would be the initial stage in adapting disposal behaviours. Consumer attitudes towards disposal are currently mostly divided between sending items to landfill or to the charity shop, these methods appear to have been chosen mostly out of convenience, (Birtwistle and Moore 2007) therefore the next stage to alter consumer behaviours wouldRead MoreA Study On The Luxury Hotel Industry1724 Words   |  7 Pagesand why it is the chosen method for the study. Then, after, it details the process of data collection. Qualitative Methodology The research question of this study concerns how the luxury hotel industry can adapt to Chinese conceptualizations and consumer behavior. As the study focuses on culture and values, and how they are represented in Chinese actions and expectations, qualitative methods were determined to be the best process to understand the issue. We find cultural studies are thoroughly groundedRead MoreThe Selection And Purchase Of Beef Essay1105 Words   |  5 PagesConsumers have an increasing number of choices when selecting meat at retail. Therefore, it is important to understand factors that limit the selection and purchase of beef. A series of three surveys of beef retailers evaluated the level of assistance provided, retailer perception of consumer beef purchasing priorities, and retailer perception of where consumers obtain information about beef. Results suggest that consumers make more informed choices when they have higher levels of assistance. ExtensionRead MorePerceptions And Perceptio ns Of Consumer Behavior Essay1467 Words   |  6 PagesIn attitude-behaviour relationships, the Theory of Reasoned Action states that consumer behaviours are constructed by their attitudes, and the attitude itself is the result of the consumers’ perception (Fishbein Ajzen, 1975). With regards to greenwashing, research has found that this attitude-behaviour relationship could manipulate the perception of consumer (see table 2 for perceptions and explanations), for instance, perceived deception (Newell et al., 1998), perceived scepticism (Albayrak etRead MoreInterview, A Licensed Social Worker And Write An Experience Paper About The Interview Essay1624 Words   |  7 PagesFor Mrs. Hewes the Introduction to Social Work class we were asked to interview a licensed Social Worker and write an experience paper about the interview. Finding a social worker to interview wasn’t very hard for me because many of my mother’s friends got their masters in social work, but no t many of them actually got their license except for one of them. The licensed social worker that I interviewed goes by the name of Tanya Hill. Tanya got her Masters of Social Work at Florida State UniversityRead MoreConsumer Perception Of Consumer Behavior Essay1488 Words   |  6 PagesConsumer Perception Consumer behaviours are constructed by their attitudes, and the attitude itself is the result of the consumers’ perception (Fishbein Ajzen, 1975). This construct is explored in the Theory of Reasoned Action, where Fishbein and Ajzen (1975) state this in regards to attitude-behaviour relationships. When it comes to greenwashing, research has found that this attitude-behaviour relationship could manipulate the perception of the consumer. The consumer perceptions when it comesRead MoreThe Importance Of Greenwashing As A Marketing Strategy1490 Words   |  6 Pagesstandard of confidentiality was adhered to. The transcript from the interview does not hold any identifying factors, only those involved directly with the research can access any identifying particulars about the interview participant. Findings and Discussion Interview Findings From the research interview it was established that greenwashing as a marketing strategy is effective because there is an increasing amount of consumers concerned about the state of the environment and this creates a legitimateRead MoreConsumer Perceptions Of A Product Essay1496 Words   |  6 PagesConsumer perceptions with regards to products can be explained by: perceived distrust, which is an unwillingness to have confidence in a product, this can stem from an expectation resulting from a lack of credibility and/or environmental performance (Chen Chang, 2013); perceived risk, which is connected to possible consequences of a wrong decision (Peter Ryan, 1976), and; perceived confusion, which arises as a result of consumers failing to acquire accurate perceptions of various aspects of aRead MoreM.A.C Brand Analysis1703 Words   |  7 Pagesdemonstrating M.A.C is one brand corporation. To determine if M.A.C has a strong market positioning within the women’s cosmetic indust ry particularly with their lipstick product both secondary research (trade publications) and individual â€Å"depth† interviews were conduct (see Appendix A ), and will be used for evaluation and conclusion. 3.0 Analysis The tools/models used for determining M.A.C’s market position were T.C.B IDU models. The T-C-B model was used as a baseline for a serious of questions

The Representation of Women, Men, and Sexuality in Music...

OVERVIEW In this second update of 1991’s groundbreaking Dreamworlds, Sut Jhally critically examines the representation of women, men, and sexuality in music videos. Jhally’s primary argument is that music videos, not unlike other forms of advertising and popular culture, represent the pornographic imagination by offering a degraded and limited view of female sexuality based on narrowly defined adolescent heterosexual male fantasies. Locating the stories and images of music video in a wider context, the film explores how American popular culture, more generally, encourages and excuses men’s violence against women, and argues that we need a wider range of stories about femininity, masculinity, and sexuality. Special Note: This video†¦show more content†¦6. Market research drives a lot of what appears in music videos. This means that much of what you see is designed to sell something—whether it is specific products, ideas, or attitudes. Other than CDs, downloads, concert tickets, or band merchandise, what do you think music videos are designed to sell? 7. How does what Jhally defines as the Dreamworld of music video differ from or echo the â€Å"dreamworlds† of other advertising genres? ASSIGNMENTS 1. Cut out 3 or 4 magazine ads that feature pictures of men and women. Tape your ads to the walls of the classroom and then walk around and look at what everyone else brought in. Participate in a group discussion on any patterns you detect. What consistent stories about gender are told in these ads? How do these images compare to the images in music videos? 2. Interview other students about their use of music videos. Do they enjoy them? How often do they watch? What do they think of the images used? What do they think of how men and women are depicted? Do they think their own ideas about gender and sexuality have been influenced by music videos and other media? Many people will say no to this last question. If they do, follow up by asking them to explain their answer and where they think their ideas about gender and sex come from. Also, ask them if they think their friends are influenced. Take notes, and write a summary of the results of your interviews. Be prepared to discuss you r findings withShow MoreRelatedPortrayal Of African American Women1538 Words   |  7 Pages Women have long been negatively stereotyped in American society, usually portrayed as submissive and passive while at the same time seen as disobedient and pushy. These contradictory representations are doubly imposed upon Black women. For example, there are common stereotypes ascribed particularly to African American women, such as the â€Å"promiscuous jezebel†. This stereotype, which evolved during slavery, continues to exist and still contributes to the harassment of African American women todayRead MoreRap Music Is Not The Only Type Of American Music Associated With Sex And Violence1508 Words   |  7 PagesRap music is not the only type of American music associated with sex and violence. The history of Rock’s Roll for example, is a good example. The same arrangements, with white people at the top, uplifted an entire American generation on sex and violence in other types of music. Now they are doing the same with rap music (Roberts, 1994). Rappers have thus been f orced to abandon the stated goal of their humble beginning to conform to the marketable aspects of their crafts. (Rebollo-Gil Moras, 2012)Read MoreHip Hop : The Commodification Of African American Women1717 Words   |  7 PagesHip-Hop Music: The Commodification of African-American Women Since its emergence in the 1980s, hip-hop has taken the world by storm; it has impacted and revolutionized the way people behave, dress, and think. Hip-hop music enables people to connect in a way they would never be able to with any other genre of music. Although, hip-hop has swayed different generations over the years, its influence has not always been positive. In the past, hip-hop focused more on current events in society, personalRead MoreMedia s Representation Of Women1197 Words   |  5 Pagesof the Media’s Representation of Women; Lies and Disguise Media influence causes 69 percent of girls, in one study, to state that magazine models impact their idea of the perfect body shape. This drastic affect on a young person s life creates a reality that women need to alter the way they look to be ‘perfect.’ Media also portrays women as helpless beings, needing a man by their side to complete easy tasks in which they can do on their own. There is also the aspect of strong women being sexy, andRead MoreRihanna Is Not Someone Who Goes Unnoticed ( Wiki )1581 Words   |  7 Pagessuch an impact that eleven years later, Riri is still making the people want more. With eight Grammy Awards, twelve American Music Awards, twelve Billboard Music Awards, two BRIT Awards, and the inaugural Icon Award at the American Music Awards of 2013 later, Rihanna is not someone who goes unnoticed (wiki). Rihanna is a musical icon who shows her sexuality through her music. She’s known for her unique look and sound and focuses on getting one thing: making more money. She represents feminism, raceRead MoreKorean Pop Culture Into Mainstream Western Culture Essay2260 Words   |  10 Pageswith people all around the globe. The most current example of the popularity of Korean pop culture into mainstream Western culture music is shown through the song Gangnam Style by artist PSY who went viral and currently has an astounding 2,690,497,276 views on YouTube. For those already fans of Korean culture, the song was nothing new however it introduced Korean music to a larger amount of Western listeners due to the fact it played on Western radio shows along with PSY appearing on popular televisionRead MoreEssay on Medias Portrayl Of Women620 Words   |  3 PagesMedia in today’s society is constantly degrading women and sending negative messages about the ways in which women should be treated; women are becoming objectified in the sense that they are seen as objects with little value. The media, which seems to endlessly sho w women as sexual objects, limits their potential and damages their sense of self worth. More often than not the media depicts the way people go about their daily life. People look at the media to determine how they should dress,Read MoreIs Raymond Williams A Modern Culture?1621 Words   |  7 Pagesrefers to something has gained popularity regardless of style, it is ‘intended for or suited to the taste, understanding or means of the general public rather than specialists or intellectuals’. Sexuality refers to the physical/emotional attraction to a person, often based upon sex/gender. Sexuality has really developed in the 21st century, it has become more dominant in popular culture and in everyday things, such as advertisements, film, tv and books. Gruber et al (2004) did a study on televisionRead MoreThe Sexualization Of Women s Status2384 Words   |  10 PagesSexualization of women in the media, be it as a marketing front for products or props in movies and music videos, serves to diminish women’s status in society. Though women are universally exploited by the media, in North America women are depicted differently based on race. However, these depictions are polarized between women of colour, to be precise black women, and white women. When juxtaposed, white women appear as demure and black women as sexually aggressive. Mass media’s portrayal of black women is notRead MoreHow Womens Sexuality Is Portrayed By Hip Hop Music Videos2020 Words   |  9 Pagesexamine the difference in how women’s sexuality is portrayed in hip-hop music videos. Are women empowered, or are they objectified when they express their sexuality? The public image of how women move, speak, sound, look, dance, talk, dress, and act is controlled by corporate networks who present these societal-norms to people through many mediums. Dominating how women are portrayed in music videos, men are introducing audiences to certain tropes and ideals women are expected to live up to. This heteronormative

Mediation in Third Party Intervention free essay sample

Formal third party intervention is helping conflict by way of mediators, counselors, arbitrators and the court system (Wilmot, Hocker, 2007). When using a third party in conflicts, many conflicts require a third party that does not have an interest in the outcome of the conflict (Wilmot, Hocker, 2007). This will assist in a partiality and favoritism with the parties involved. Conciliation is when a third party provides an informal communication between the conflicting parties to identify content issues, lowering tension, and encouraging interaction (Fisher, 2007). An informal intervention consists of friends or family members facilitating the intervention directly or indirectly (Wilmot, Hocker, 2007). Formal intervention consists of a more formal approach to resolving conflict between individuals. This includes, but not limited to, paid counselors, mediators, legal intervention, judges or group facilitators (Wilmot, Hocker, 2007). Some formal types of third party intervention are arbitration, adjudication and mediation. In arbitration and adjudication, the decision of the outcome is based on an outsider, the judge, jury or arbitrator (Wilmot, Hocker, 2007). However, in mediation, the outcome is based on the party’s management of their own conflict (Wilmot, Hocker, 2007). Similar to arbitration, adjudication is the process by which a decision is made, because parties cannot resolve their own conflict, through an outside source. Adjudication process involves a judge or jury (Wilmot, Hocker, 2007). Adjunction can be initiated without mutual consent of the other party (Wilmot, Hocker, 2007). Lawyers or other representing party negotiate with each other, while the conflict parties do not communicate to one another (Wilmot, Hocker, 2007). Adjudication has advantages as well as disadvantages. A positive aspect of adjunction is it provides rules that emphasize fairness (Wilmot, Hocker, 2007). Each party has a right to speak and explain their positions (Wilmot, Hocker, 2007). This works well when parties cannot prepare or present their case before a judge or jury (Wilmot, Hocker, 2007). Clients can benefit from the use of these professionals when it comes to legal procedures and court proceedings. There are some limitations and disadvantages with adjudication. This type of system has been misused and imposed upon causing considerable delays (Wilmot, Hocker, 2007). It is quite lengthy and expensive and parties, after committing to adjudication, realize it’s hard to deviate from it (Wilmot, Hocker, 2007). Finally, adjunction is â€Å"adversarial and operates on a win-loose set of conflict assumptions that encourages escalation tactics† (Wilmot, Hocker, 2007). Lawyers and other representing parties are speaking for each side of the conflict. Adjudication is similar to arbitration. However, arbitration does not include a judge and jury. In voluntary arbitration, a neutral third party reviews relevant issues in a conflict and renders a decision in favor of one of the parties (National Arbitration Forum, 2008). Arbitration has some benefits. Arbitrators are available fairly quickly, it is lower cost than court, it is faster, and when an arbitrator has training in a special field, they offer a creative approach to resolutions (Wilmot, Hocker, 2007). Arbitration can be utilized in a wide range of content areas including contract disputes, medical malpractice, and domestic relations (Wilmot, Hocker, 2007). Lastly, arbitration decisions are legally enforceable (National Arbitration Forum, 2008). Arbitration has some disadvantages. In an arbitration2 decision, there is a win-loose, not a win-win concept (Burgess, Burgess, 1998). Arbitration suggests that the parties cannot resolve conflict and have to look to an outside source. In arbitration2, it is adversarial and there is no approach to finding interests of both sides, rejecting a collaboration effort (Burgess, Burgess, 1998). Mediation is the process in which a neutral party assists in negotiation between parties to reach an agreement or resolve. Mediators3 bring both parties together helping them to discover the content issues instead of positions, and help develop ideas so that the interests of both parties are met (Burgess, Burgess, 1998). Unlike adjudication and arbitration, a mediator is not to render any decision, instead their role is to facilitate communication between the conflict parties (Wilmot, Hocker, 2007). Also, unlike adjudication and arbitration, mediation is a collaborative effort in conflict. Initially communication is between the parties and the mediator, then as the process unfolds, the conflict parties are communicating with each other to reach an agreement (Wilmot, Hocker, 2007). Mediation is more effective when each party has equal power (Moore, 1996). This adds to the overall collaboration of the process. There is mutual involvement in the process of mediation. This allows for a shared effort in the resolution (Wilmot, Hocker, 2007). The outcome is positive for both sides and the desire to escalate the conflict is lessened. The final agreements represent the ideas, collaboration and the solutions of the parties are likely to be creative and of a combined effort (Wilmot, Hocker, 2007). Mediation allows for both parties to find the underlying interests (Wilmot, Hocker, 2007). Mediation fosters an environment where parties can come together and examine topic, relational, identity and process issues that need to be resolved. Because the conflicting parties are allowed to have open communication, along with a neutral mediator, conflicting parties can be empowered by the collaboration of a mediation process.

Inkheart Review Essay Example

Inkheart Review Paper Essay on Inkheart The book can become a true friend and counselor, a door to a new world and the house of the cochlea, which hide from reality. But the book can and destroy some important connections in your understanding of the world, some values, which suddenly seem false, but whether this is Cornelia Funke, a very popular German writer, tells the story of those who loved the book so much, that managed to connect fictional, paper and ink with our worlds, is quite mundane everyday life. But as it usually happens with the pages of the books escaped characters is not partiality. So, a book doctor Mortimer his inspirational voice revived cruel Capricorn history Inkheart, but instead in a book hit Mos wife. He found himself in our world and ogneglotatel Sazheruk with his horned marten, and the villainous handy Basta. And start the adventure. No, not the kind of whirlwind of meetings, experiences, pursuits and discoveries, which are always waiting for opening a thick book-tale. Events follow each other quite measured, casually were in a fantasy world, and among the familiar scenery We will write a custom essay sample on Inkheart Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Inkheart Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Inkheart Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Yes, and the story is quite ponderous Know yourself rolling cart on the pavement coastal road:. Leisurely, now and then stumbling on the cobbles and you sit on it, and hold his hands a book, lines which themselves are jumping at every pothole But to jump and sit somewhere in the shade of an elm you do not want -. there exists lose this his strange rhythm. in addition, you have become attached to the characters, including two and especially also interesting:. Sazheruk and Fenoglio, who wrote the unfortunate tale The first yearns for his own home, where the night is darker, more friendly fire, and in the air flying purple fairy with a little finger that can make you invisible. * How do I understand * Sazheruk not a brave man, not a hero and not a handsome man. He a loner who does not know what he should do, where to go. That rushing to and fro, restless Fenoglio same -. Racy writer, for which an impressive appearance very good heart. He invented the wicked boasts of his books and neslaschavymi finals, but does not favor like this in reality. Outside of letters and words, he the best grandfather in the world, and make-believe stories, which are so interesting then play Is not it strange that of all the strings of sympathy cause is not the main characters, who are as usual. how cardboard villains Basta Ploskonos? And stammering with fear reader Darius is more interesting than Mo, which easily can extract from Treasure Island mountain of gold louis. And forty, the mother of Capricorn, where his colorful heartless son. The book is based on Cornelia Funkes amazing idea, but it turned out to be too conventional embodiment. But it is impossible not to feel from the first lines their author devotedly in love with books. And it was in the paper, rustling sheets, pleasing to the eye illustrations and uppercase initials. In the book, promising a miracle and do promise to capture your heart and the mind. I think, in the form of Eleanor, a passionate bibliophile, writer portrayed herself. And thats really where you want to get there, so it is in her estate by the lake, surrounded by greenery, where each room is filled with books here and there in disorder, among which will certainly find what you need you . each chapter is preceded by an epigraph of the authors, friends since childhood (End and Carroll, Lewis and Tolkien, Kestner and Barry) and completely unknown (Walton, White, Sednak). If the reader gets into a small home library, where books are on the shelves of the dark, and even smell in a special way. He goes through volumes of random and occasionally glancing out the window, through which a slanting ray of sunlight falls, woven from thousands of glittering dust. The reader will not have to hurry the story itself will choose the pace The reader is left to decide whether he liked the story or not.. And if he will think about it, when it will turn the last page. And it certainly would be if as much as her characters, loves books, and if in his heart forever settled ink passion.